The best thing about this software it that you can set up your own reports using custom data sources like Google Analytics or Bing Ads API's for AdWords traffic attribution etc.. It has made our life easier by providing us with detailed insights into how each of our campaigns are performing compared to other networks so we know which ones should be prioritised first when launching new products/services. I wish there was an option where users could filter out their report settings from non-relevant content. This would have helped me reduce some unnecessary clicks while still getting my desired results! We've been able to create targeted marketing material as well as provide analytics within minutes after launch instead of waiting days before knowing if something worked or not.
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