I like that it can be used at any age stage for different purposes such as marketing or business development but also tracking sales data (which helps me manage my inventory better).
It's not very user friendly when you first start using it so there are many things you need help figuring out how they work before getting good use out if them. This works well once figured everything out though! You have to know what your looking for since some features aren't available until later stages while others will only show certain types of information depending on which modules were chosen during setup originally. Tracking all our product usage including plant material consumption, seed stock numbers etc makes us much more efficient by ensuring no waste goes into production runs.