I like best how easy is to create an tour with multiple pages, using video or image links instead of words text as most other tools do! Also it allows adding images which makes them more appealing (and they are). It would be nice if we could have some free option but this can probably cost too much compared with what we get out from paid premium version now for our use case - creating content guides/tours during project meetings / team training sessions. We needed simple to integrate tool so there wasn't time set aside solely for creation process and waiting until product managers gave go ahead just because "it's okay" not really considering long term benefits was getting expensive for us budget wise at least :) The best thing about this program is it's ease of use, easy to understand instructions for newbies as well as experienced users alike! I have used other programs like Google Maps or Bing maps but they are not nearly as intuitive nor do they make navigation so simple. It has been very helpful with my clients' needs. They love being able to see what their customers can't normally see when using our website!