I like that it is easy to use, has many features, and is very customizable. The customer service team is also fantastic! There are some things that could be improved - the notifications system needs some work, and there's nothing to help with managing multiple accounts. I highly recommend this product. We have been able to automate our email communication between customers and our sales team. This helps us save time by being able to quickly respond to questions without having to send an email back and forth.