Very soft, like a kitten's fur. It also doesn't roll, which seems to be the case with many synthetic brushes. I use it to gently apply SPF powder to my face. It only absorbs a very small amount at a time, so you don't have to worry about smearing. My skin is sensitive and I easily burn myself with foundation brushes. I also like that the grip is squat and flat at the bottom. I can stand it upright on my vanity which also helps it air dry properly when I wash my brushes.
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