The ease of implementation, ability for customization with multiple layouts/themes available as well are some things I like about this product! Not so much anything in particular; it's just been used by us at our school since we started using online advertising (as opposed to print).
We have not found any issues or problems yet - but then again there has only be one other person working here who hasn't had experience before either :) Our primary goal was increasing attendance numbers through advertisement via social media channels such Facebook ads etc., however once implemented into practice they actually increased attendence overall!!