Review on Nielsen Assortment and Space Optimization (ASO) by Eric Pavelko

The ability to visualize where we are in our space optimization journey has been very helpful from an internal marketing perspective as well.

Also, being able to identify key areas that need improvement is great! We don't like having multiple reports across departments within ASO so it would be nice if there was just one place to go see all of these data points together. Sometimes this can also lead to confusion when trying to answer questions related to how certain items move through the program or what other programs are tracking. This tool helps us understand where our products are moving through the process along with their performance over time which allows us to make informed decisions quickly about future product launches and promotions.