-Easy to integrate with existing products.-Fireside is very easy to use compared to other tools in this category (e.g.: Kudu). We've been able to see some really interesting insights about our customers' infrastructure that we couldn't find elsewhere. I would love if they could also offer more detailed dashboards for those who require them. Currently we are only using it as an alerting tool and monitoring server health but we're looking forward to expanding its capabilities soon. -The ability to have insight into application behavior without having to install additional agents/tools.-Can be easily integrated with any SIEM product.