I like that it is easy to use as well as being affordable for small businesses or individuals who are looking into this product but don't have enough money/resources available at once time when they need one so you can get some basic information about people with just 1 click. It's not great if all you want really is something simple such as finding out someone's title (i'm assuming) which would be very helpful during networking events etc., otherwise i think there may still be better options within my price range, however this will work perfectly fine until then because its cheap compared to other services.