The team at IG is very knowledgeable about digital marketing strategy as well has social engagement tools like Facebook ads & Instagram advertising are great platforms when targeting audience who use these channels regularly! I would say their knowledge around our industry (media) was lacking but with time they did pick it up quickly so we can always count them out if needed or have someone else take over responsibilities from there while you focus elsewhere :) As mentioned above - lackadaisical approach towards understanding what my business does which makes me feel uncomfortable having an external agency manage/manage some part of campaigns where i am not fully aware how things work internally :( Their services however were good otherwise!