I like how easy it is to set up an autoresponder list, as well as emailing your contacts directly from within their dashboard! The price point for this service has been very fair considering all of its features - so far no complaints here at least :) Nothing really comes across when using follow-ups byte that we don't love already about our existing services or campaigns!! We are able to target multiple lists in one go with ease (using different tags), which saves us time by not having duplicate workflows etc., AND also allows me to keep track easily if someone misses out something through my emails/follow ups!