I like that you can target specific areas to advertise in, which is great for businesses who are looking at more local advertising options than just online ads or traditional offline newspapers/magazines etc! The interface isn't very user friendly - it takes time getting used too (it's not intuitive), but once learned how everything works together they become much easier to use. It helps with reaching new customers locally since there aren’t other methods available unless using Facebook Ads, Google Adwords campaigns or going through word of mouth referrals from existing clients / contacts within their network.