I love that it is very easy to use, gives you all of your metrics in one place (including which variations are shown), has great support as well! If there were more people using this or they implemented cross-browser compatibility then maybe this would be even better! We have been able to track every customer interaction with our website since we've used BUNCHBOX and now get detailed reports about what's working and not! It also allows us to quickly see if any issues arise when making changes without having to wait months for data from Google Analytics. This helps me stay up to date on how customers interact while at work so I can make sure my team delivers an exceptional experience no matter where their clients may go online!