The ability to target specific audiences with very little effort! We can't say enough about how easy it was to set up campaigns that reach our customers in their preferred way - both digitally (email) and through social media channels like Facebook or Twitter.
It's great not having to worry so much about building out landing pages since we have such detailed targeting options available. There are some limitations around what you're able to do from an email standpoint as well as being unable to use certain third party tools within your account. If you are looking to engage people who are already interested in your product/service, this tool does it all while keeping ROI high by allowing us to measure results easily.