Review on Adpushup by Mark Adlesh

The ability to track user engagement with ads through clickstream data was very valuable in helping us understand how our audience interacted with our display inventory.

Lack of integration into other tools such as Analytics or HubSpot made it difficult for me to utilize this product within my team's marketing efforts. We were looking at ways we could improve our digital media sales funnel so that more people would convert from viewing advertisements online to making purchases offline. This tool helped us identify what content resonated most with users, which led to them converting more often.