I like that it's easy to use, has an interface that is clear and simple. It also has many features that are very useful in any email marketing campaign. The price is not cheap and if you don't have enough budget for this software then you should consider other alternatives. It's a great tool for those who want to do their own email marketing campaigns without hiring expensive consultants. It's easy to use and can be used with a variety of platforms such as Facebook, Google+, LinkedIn etc. I like that it's easy to use, I can send out mass emails with ease. It also has a nice interface for searching through contacts. The only thing I don't like is that sometimes when you delete an email from your inbox, it doesn't actually get deleted. Sometimes it just sits there in your inbox until you click "delete" again. If you have a lot of emails stored in your inbox, this will help you manage them better. It's made my life easier as an admin!