I like that it has everything from our business plan and financials in one place! It makes it very easy to access all of my accounts at once, so I can make sure they're always up-to-date. The support team are really great as well - if we have any questions about the software or how to go about using certain features then their experts will help us out straight away. Sometimes there's not much you can do with Google Analytics without lots of guesswork (or hiring expensive consultants), but Gurulize helps me get exactly what I need to know right off the bat. We've been able to see where people are falling down when creating accounts etc. which is helpful.