First I opened them, filled them with coffee and put them in the car. He didn't realize there was anything in the car so I went to the reviews to see what was going on. I've seen people say "They don't work in Keurig 2.0" and also "They work in Keurig 2.0". Turns out I figured out that if you look at the top of the cup, the purple indicator (and I'm guessing all those purple ones that sell) should be at the 9 o'clock position. So the hinge of the lid is up (at 12 o'clock) and the hands point down (at 6 o'clock). That's the only way it seems to be recognized.
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