The ease with which one can track leads from source through each department in your organization including customers as well ass prospects! It helps us know exactly where our efforts are working/failing so we make changes accordingly when needed thus ensuring success at all levels within an org like ours!! Not really any dislikes but perhaps some minor niggles here & there would be good if they could iron them out over time once used fully by using it enough times you do not even realise this problem exists :). Great tool overall especially since its free (for now) until paid upgrades happen! Tracking new customer acquisition via social media platforms such has twitter feeds etc., This makes life EASIER than before because tracking previous marketing messages sent online was difficult previously hence making sure future contact emails contain links back too these campaigns will hopefully increase conversions rates! It's very easy! I have only used it once but so far everything has been great with this software - from set up/training through implementation & ongoing support (we've had 3 people at our office who use their own personal phones as well). There are many different options you can choose between when setting things out in your store / dealership etc which makes setup pretty quick compared other systems we tried before using Bullyseye LM too much.