This is very easy to implement, and has been great at identifying which features work best for our customers at any given time. It's easy to understand how well an individual page performs as we can compare it to other pages within our site. We still have some kinks that need to be worked out - it's not always super intuitive where data comes from so I'm working with our UX team to make it more clear. Some of the A/B tests are too short-lived to see results in a meaningful way. Having the ability to test different variations of webpages to determine what works best for our target audience.
ο»Ώ