I like how easy it was to use and set up my account with Bo. It's very simple and intuitive! There are many features but they're not overwhelming or too complicated so you don't have to worry about getting stuck in settings. The only thing I dislike is there isn't an option to change your username/nickname if you want more than one. If you need a way to shorten links easily without having to do any extra work then this service will be perfect for you. We've been able to create shortened URLs for our website which has helped increase traffic by over 100%. Also, we were able to get featured on Twitter when someone tweeted us using the URL from our site.