I like that it is easy to use for our team of account managers who are not technical at all! It's also very simple because there isn't much going wrong when using this software - which makes life easier as we don’t have time wasted trying out new features or getting things set up properly before they're ready be used by clients/customers etc., We've been able save hours each week just doing what needs done rather than having meetings about how something should work instead (which would normally take longer).