The shopping experience as a whole left me feeling dissatisfied, despite the fact that I am a loyal patron of Sightmark's online store. Although the company sells a wide variety of equipment for hunting, fishing, and shooting, the user interface of their website is difficult to understand and use, making it a poor experience overall. It is difficult to select the appropriate product when there is little information provided in the form of clear product descriptions and specs. The checkout procedure is laborious and frequently results in mistakes, which in turn causes unneeded delays in the fulfillment of orders. The customer service is below average, with representatives that are unhelpful and long wait times between calls. Even though Sightmark's items are of a high quality, the consumer experience at the company's online store still has a long way to go before it can live up to the standards set by its clients.