The team at Insegment was very helpful throughout our entire integration process with their platform! They were able to answer any questions we had as they worked through all of it together -- from design & implementation right up until launch day for both campaigns (including some minor adjustments along-the way). I would highly recommend working closely w/ this group if you are considering an integrator that will be hands off during your project's execution phase but still have them available should anything come across after launch date has passed or problems arise post go live. We used Insightly primarily because when users create new content within its system - there isn't anywhere else like Google Analytics where those same insights can then also populate into other platforms such as Salesforce Marketing Cloud / HubSpot CRM etc.. This allowed us not only see what people created inside Insights' library which helps drive more traffic back towards site via.