I like that we can see where our clients are spending time in their day-to-day lives. The tool has been easy to use since it integrates well into our Google sheets which makes collecting information faster than if I had to manually input it all myself. There have not really been any downsides to using this product. If you're looking for an app or service that will help your organization track customer behavior, look no further! Being able to create custom reports allows us to tailor what types of analytics we want to perform without having to pay per report. This also gives me flexibility when creating new ones. The platform offers all of your information that you need to understand which device you're using at what time so as to determine where you are. The accuracy isn't always 100%. Sometimes it doesn't quite pick up right away when I'm in my house but if I go outside for an hour or two then come back and look through the app again everything will show properly. The most helpful thing about their system is being able to see where people have been over given timespans.