The analytics they provide are accurate and insightful in showing you how your content performs - both engagement-wise & monetization/reach wise as well! Nothing so far to dislike about this platform for social media marketing experts like me who have been using it since 2013 when I first started working at an ad agency which used them during that time too. And yes its free!! Awesome tool from start till end :). We've seen some insights we couldn't even see before while tracking our own data or clients' campaigns via their tools. Some examples include:- How much reach did my latest sponsored post achieve? Which locations were most active throughout those days? What was overall impression received by followers? Metaeyes have helped us reach new customers by reaching out to people who are already in our target audience. It's also great to look back at things we've been doing wrong so far this year - our numbers were lower than they should be for Xmas/New Years! You can't turn it off unless you're ready to give up your account - I wish there was an option where we could just pause or limit the amount of data sent every week. Our main benefit has come from knowing what content works best for each customer.