I like that they take into account the number of followers you have when determining how much your post will be worth in terms of CPMs (cost per mille). They also give lots of options regarding which type of posts/content are best suited for their platform. Sometimes it's difficult to figure out what kind of engagement is being achieved with certain types of posts; this can make sense about why some things don't work so well compared to others but sometimes there isn't enough information provided by them to understand exactly where something went wrong. It would help if more detail was given on each campaign or piece of creative posted through their system. The ability to see all campaigns at once makes tracking progress easier than having to track individual accounts one-by-one! We've been able to optimize our overall spend across many different platforms without needing an additional team member dedicated solely to social media management.