This tool is amazing! You can actually create an interactive website where visitors can share their thoughts, photos, videos and other content. In addition to sharing you can also add calls-to-action (CTAs) and forms, making your website the best place to share. If you're interested in building a better brand or crafting an experience, take a look at Urban Influence. I think it's really useful when creating social media sites because it makes it easier to build links back from each page within your site as opposed to having to manually link everything together yourself. Also very cool how they provide a preview feature so you can see exactly what it will look like before committing to publishing it.