I use this almost exclusively for cutting slots on small shelves. For example a clasp or stopper for a lecture book or maybe something adjustable. I could use a 1/4" straight drill bit that comes with a set of different bits and costs about the same as this one drill bit. So why should I buy this? Well, it cuts much more precisely. somehow perfect. The 1/2" shank transmits more power for each brand, but it's still a feature. The cutter goes straight and doesn't care if it suddenly hits where the branch was in the hardwood or an odd spot in anything, he just disappears. Here "free" or "multipack" don't work. Something is wrong and it shakes, and maybe you can see it, or the board moves a little, or the height of the slot is uneven, or even some small bits fly out which makes the slot look crappy.Since I'm thrifty I might sometimes use cheap bits where the holes are invisible or I just make some random cuts.But to finish what the end user will see you need to use a special "premium" bit. For me it's mostly Freud beats because I always get good results with them. And again, I'm not saying your whole set should be like that - you e are not cheap. But even for the amateur who cannot exceed the value, the ones you really like and use often must be Freud.