I didn't expect them to taste like plain chocolate/chocolate bars. By that I mean they don't have that savory cliff bar flavor. They're not very filling, but will satisfy hunger for about an hour. Although they taste like a candy bar, they're not as good as one. I usually try to stay away from sugar and I found them very sweet (although they are relatively low in sugar). They were also kind of sticky and gooey. I think for those looking for a healthier alternative to, say, a Snickers bar, this might be a good option (plus a good dose of protein). For me, it's more like what I would eat from time to time than something I've ever craved. I have had other Thinkthin products in the past but this one is definitely not on my favorites list. I give it 3 stars because it's still high in protein, low in sugar and masquerades well as candy :)
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