It provides very nice analytics for all your texts sent out through it which allows you get insights into how well each text was received by different segments of customers/users etc., You have complete control over what gets displayed in Analytics section too as compared with other tools where this information may not always available if at least partially hidden from public view (e.g Whatsapp). There are some features like "Campaigns" &"Text Messages" tabs I do find confusingly named but once familiarised they make sense. If there's anything we dislike about mobiZ then its their pricing model - We dont really see any benefit being charged per month instead getting billed every time one sends an sms so far! They should charge us just when our messages go off air rather having monthly charges without knowing whether those costs.
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