I like that you can easily create customized campaigns, segments, and dashboards. You have a few different ways to send emails. The product is very easy to use and get started with right away. There is nothing I dislike about this product. This is a great tool for any organization looking to add some more customization to their email marketing. We are able to customize our emails and also segment our lists to fit our needs. All of our data is stored in one place so we don't have to worry about keeping it organized.