I have bought this special article here before. Then I got a zippered bag, maybe eight bags of thermal paste. There was no retail packaging. I was initially disappointed with the generic but it worked great and was insanely expensive! I have just received my last order of the same item. This time it arrived exactly as pictured. It used to be good value for money but now it's just acceptable. For our purposes, i.e. normal (not necessarily overclocked) CPU applications, the product works very well.