The product is very simple but has many features which makes it easy enough even if I'm not tech savvy! It's also user friendly when setting up an account or with new users; there are several tutorials that walk through how everything works from creating profiles/brands etc., until we're ready (or have) our own website set ups!! There aren't any downsides at this point since they've been great about answering questions promptly via email - sometimes multiple times per day. Not much needed improvement here other than maybe making some changes around pricing structure? Pricing needs work overall because too expensive compared tot he competition out side Canada who offer similar services more affordably AND without having monthly fees attached like EVOLV does ($15 CAD / month). They do come highly recommended though after doing research into 3 different providers before deciding upon them ourselves :) Website creation & marketing assistance including SEO setup + ongoing.