The platform is user-friendly with many features to help you get started in social media marketing for business at an affordable price point! You can also use it as free trial if needed without commitment or risk of payment. I have not found any downsides yet but i am sure there will be one when we start using this service more actively. They are very supportive team who respond quickly whenever questions arise. We were looking for low cost solution which includes Social Media Marketing (SMM) services like Facebook ads management, post scheduling etc., This was our first attempt so we thought about trying out their free plan before going ahead with full package deal. And since they offer Free Trial option, its easy decision making process.