The ease of use, and how simple it is to manage my weekly meals. I love that you can create multiple menus for different days of the week and then just go back at any time to edit them. It's also easy to share your menu with friends or family members if they are interested in joining. Creating a new recipe has been a bit clunky, but this is probably because I'm not very good at cooking. If you like being able to plan ahead and have everything ready to go when you need it, this is a great service! We're using it to help us eat healthier and save money by having all our meals planned out ahead of time.