I like how it lets me be able pull in contacts from my email account without using up more of our plan, so we can use less data! This is super cheap if you are already with another carrier (Verizon or Sprint). We were having issues getting leads for free trials that don't require any commitment; they just want your contact info instead. So this has helped us get started quicker but also gives some more flexibility down the road when people do commit to becoming customers. I love the ease of integration with my other tools. I hate that the interface is so outdated. I would like it if it looked a little more modern. I would also like to be able to create a different interface for different users. I am a very visual person and I need my information to be in a certain order. FixYourFunnel makes that happen. I have been able to create very specific workflows for my clients. It makes the process of working with them a lot easier and a lot more efficient.