Not the shiny bright red as shown in the pictures but a more muted medium anodized red. The LEDs on my truck make it look brighter than it really is. Comes with proprietary 3M adhesive that seems to stick well enough. The cut-out for the power button is perfectly placed. Perfect fit for my 2012 Rav4 Limited. without cutouts for illuminated letters, which suits me. I know where the button is. Would have given 5 stars if the color matched the promotional photos.
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