I go from light blonde (9N/10N mix) to grey/white. After using Paul Mitchell Shampoo Two as a clarifying shampoo to remove any product, I towel dried and then applied Platinum Blonde Shampoo to damp hair for 10 minutes. I then applied a deep conditioner as this and other purple shampoos can be drying. Left in the picture - before, right - after using a platinum blond. Reducing the yellowness of grey/white and dyed blonde hair helps smooth the transition between them and brightens them. Subtle but noticeable difference.
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