Roadmetrics allows me to visualize my business's performance in real time and it also provides insights into how customers are interacting with my brand. I can't think of anything that I don't like about the platform. It has been very easy for me to get started with and it has helped us gain valuable insights into our customer base. It is a great tool if you want to see what your competitors are doing online, as well as understand your own digital footprint. We have found that Roadmetrics is a great way to engage customers through social media and other platforms. The dashboard gives me quick access to all of the information that I need to make decisions.