The ability to target different demographics across multiple platforms is great for reaching my customers. I like the fact that they are constantly updating their platform so it's always changing. I do not like how difficult it is to create a profile for each of my clients' needs. There are too many steps and it takes a long time to complete everything. Take your time when setting up profiles. You'll save yourself a lot of frustration down the road. We are using CMA to reach our customers with a variety of messages. It allows us to target specific audiences and send them messages at the right time.