It is very easy to set up campaigns within this product as it supports almost everything that we do in our day job! The ability for me personally can see trends over time which helps with long term planning where I know exactly how well my efforts are performing month by Month etc - so much easier than having no figures like before!! We have been able using these insights into what messages reach customers at different times during their buying journeys without needing complex data science teams or software engineers who work exclusively outside marketing departments (like myself!) The ability to create your own campaigns in bulk is an amazing feature, as well as being able to track everything you do with it. I think there are some bugs that need fixing but overall nothing majorly negative about this tool. I've been using this for around 2 years now and have had no issues at all! It has helped us get more customers coming through our website which we use solely for lead generation purposes.