I like that this platform is very complete including multiple ways to connect with our customers through webinars or email communications for specific needs along their journey of purchasing products from us (we are an e-commerce site). It also has good integration capabilities which make it super easy when working within Dynamics 365 CRM environment! This software can be difficult at first if you don't know exactly what all features do but once figured out its great! We have been able to communicate more effectively internally as well between departments by using this tool so we were looking into other options such as Slack etc before choosing this one in particular - however there's nothing else quite like it really!