The ease of use as well as its intuitive interface is what I like best about this tool- very simple to learn with minimal training required by our team! We have been able solve problems we were having when it came down monitoring KPIs for campaigns - previously there was no way at all that had us know if specific ads or channels really helped drive conversions (we used third party software which could give some insight but not enough). With zeMetrics however now everything has become much easier thanks to their amazing dashboard layout/user experience!!