I like that it has all my products in one place! It makes me feel more organized when creating an account or checking inventory levels at any time during business hours (or even after).
The app can be difficult to navigate sometimes - but this may just have been us as we are not familiar with Shopmacher yet so maybe they will help improve navigation over our first few weeks using them? We've found some great new suppliers through their platform too which helps keep things fresh & interesting without having endless backorders looming!! Also love how easy you make returns if necessary once purchased from your supplier/manufacturer via shopmatic integration into WooCommerce etc., allowing customers who buy direct contactless shipping options such as DPD / Royal Mail Parcels services directly rather than waiting around till goods arrive then contacting customer service about issues relating tot he delivery itself :).