Most helpful was that it allowed us to use our email lists in addition with LinkedIn which made them very useful as contacts of potential clients/customers were not just within social media but also via other means such as direct emails etc.- no cost options are appreciated by those who don't have funds available at their disposal otherwise they can easily afford this solution - nothing much! It helped boost client engagement & retention rates due its ability to connect both internal networks like Salesforce CRM toolets among all departments alongwith external channels including Social Networks The ease of use, the ability to track all our leads in one place. It's also very easy to connect with the team. I wish there was more detail about the reports we can have access to and how they are generated. Definitely worth trying out if you're looking for something that will help you manage your business relationships. We've been able to keep track of all our leads, which has helped us ensure we don't lose them.