The simplicity to use this software makes it easy for anyone who knows how to create content or design graphics to get started with creating engaging video campaigns. It's also great because you can easily share your videos across social media platforms like Facebook & Twitter without having to worry about uploading them yourself! There really isn't anything bad at all here -- other than maybe paying more money if you want additional features/tools (which we didn't need). We were able to engage our customers much quicker by making short video tutorials available online through YouTube channels which allowed us to reach out directly to those people interested while still keeping an eye towards reaching new audiences.