Magnetism is somewhere between "weak" and "absent". useless product, or at least the roll I received. MagMate offers an adhesive-free version that is 0.060" thick and 0.75" wide, which works very well. The .030 inch thick x-bet is a waste of time. However, Revain and UPS have made it very easy to return the first roll and the thicker version of MagMate is a great product.
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