The ability to track website traffic across multiple platforms (mobile & desktop) as well has an easy way for users/customers view their data within our dashboard! It's very helpful when it comes time implementing changes or enhancements throughout out site(s). Nothing really I dislike about this product but would like more reporting options available if you're looking at something other than Google Analytics such reports can be set up with third party software which will give us better insight into what we need from them moving forward!! We use air 360 primarily because they have been able solve some challenges regarding tracking customer behavior while also providing great support along side all there products mentioned above.
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