I like that it's easy for non-technical people to use, as well as technical experts who are not familiar with R or Python scripting languages (which would be required in other platforms). For example, you can easily create your own model using only Excel without having any programming experience! The interface could also improve by adding icons/widgets similar to those of Google Sheets so users don't have to open up another program just to do something simple. It does what we need - predicting customer churn risk among our customers' mobile app usage patterns.
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